01
Your moat is a puddle
What you call defensible is a 6-month head start. We measure it. Honestly.
Custom engagements only · No public cohorts
DISTURB
YOURSELF
FIRST.
A brutal workshop built for your team — where founders, PMs and operators tear apart their own business model before the market does it for them.
72hof pain
100%custom
1rebuilt model
BREAK THE MODEL★QUESTION THE MARGIN★KILL THE DARLING★REWRITE THE MOAT★SHIP THE HERESY★BREAK THE MODEL★QUESTION THE MARGIN★KILL THE DARLING★REWRITE THE MOAT★SHIP THE HERESY★BREAK THE MODEL★QUESTION THE MARGIN★KILL THE DARLING★REWRITE THE MOAT★SHIP THE HERESY★
THE MANIFESTO
Four uncomfortable truths. We'll walk into each of them with you, tools out, ego off.
02
Your pricing is a guess
We pull it apart and rebuild from willingness-to-pay, not cost-plus theatre.
03
Your roadmap is fan-fic
Every feature gets a kill-switch test. If it can't earn its keep, it dies on Friday.
04
Your customer is bored
We re-segment, re-position, and find the tribe that's actually paying attention.
3 DAYS.
NO COMFORT.
08:00 → lateDAY 01
EXPOSE
- Strip your business model to its 7 atomic bets
- Pre-mortem: how would a smarter competitor kill you?
- Live teardown of two attendee models
DAY 02
ATTACK
- Run 12 'self-disruption' plays against your own moat
- Pricing demolition + willingness-to-pay sprint
- Hostile customer interviews (we recruit, you sweat)
DAY 03
REBUILD
- Draft a v2 model with kill-criteria baked in
- 90-day shipping plan + accountability pod
- Pitch the new model to a panel of operators
STEAL THIS.
download · share · stealThe full agenda and the workbook we hand out on Day 01. Yours, no sign-in. Run the exercises. If you still want the room, the room is waiting.
INDREK REIMAND
Ex-CTO · banking experience · 21+ yrs scaling teams
Lead Disturber
Who you'll get punched by
HE'S NOT HERE TO BE NICE.
Indrek is a digital transformation leader, ex-CTO, and innovation strategist who has spent 21+ years scaling organizations with people, technology, data and design. Today he brings deep banking experience and tears apart business models for a living. For 72 hours, he'll do the same to yours.
- NowDigital banking leader — bringing experience from the Nordics & Baltics.
- ThenEx-CTO & innovation strategist — service design, data and growth at scale.
- Always21 years and 8 months helping leaders ship the uncomfortable decision before the market forces it.
"Every founder thinks they're the disruptor. Most are the disruptee. The difference is who moves first."
BANKING
FINTECH
NORDICS
WHERE TO CATCH HIM NEXT.
Keynotes →Conferences, panels, and keynotes where Indrek is speaking next.
Panelist
Fintech Meetup Europe 2026
Topic: Digital Banking & AI Strategy
Europe's most valuable fintech event — 2,500+ senior leaders from Fintech, Banking, Payments, and Commerce. Three days in Lisbon built around the leaders shaping Europe's financial future.
6–8 Oct 2026
Lisbon, Portugal
Visit event →
Panelist
Nordic Banking Forum 2026
Topic: Digital Banking & AI Strategy
A high-level forum convening 400+ bank executives from across the Nordics and Baltics to discuss strategy, digitalization, and the future of finance.
25–26 Nov 2026
Helsinki, Finland
Visit event →
Speaker
Finance Reimagined: AI & Innovation Summit
Topic: AI in Banking & Financial Services
AI in Finance Summit bringing together financial leaders, technology experts, and solution providers to explore how artificial intelligence is transforming financial services.
10 Dec 2026
London, UK
Visit event →
Keynote
BALTIC PAYMENT FORUM 2027
Topic: Customer Experience in Payments 2027: From Smooth Checkout to Trusted Digital Relationships
24–25 Feb 2027
Vilnius, Lithuania
Visit event →
Custom engagements only · No public cohorts
PICK YOUR DOSE.
We don't run open courses. Every engagement is built around your model, your team, and the bets you're most afraid to lose. Final scope and pricing are shaped on a 20-minute call.
New
MURDER INVESTIGATION
2 days · kill your business model
- Forensic teardown of your current model
- Crime-scene mapping: who'd kill you and how
- Mock obituary: how your company dies in 3 years
- Survivor's playbook to prevent it
Most picked
FULL FORMAT
3 days · up to 12 people
- Full EXPOSE → ATTACK → REBUILD
- Custom curriculum for your model
- Hostile customer interviews (we recruit)
- 90-day accountability with Mara
EMBEDDED
Quarterly · ongoing
On request
- Recurring disruption cadence
- Board / exec briefings
- Strategy reviews each quarter
- NDA-friendly, fully bespoke
QUESTIONS?
Good. That's the right starting posture.
No. Every engagement is custom-built for one company. We don't sell seats and we don't run open courses.
Custom engagements · Limited slotsREQUEST.
REQUEST.
NO FLUFF.
Tell us about your team and the model you'd like us to attack. We read every word and reply within 48 hours with scope and pricing.
THEY SURVIVED IT.
What founders, operators and execs said after 72 hours of having their business model put on trial.
WHO SHIP.